RESOURCES

PARTICIPATING SCHOOLS

79 S 200 W, Wabash, IN 46992 - © Heartland Career Center

Instructor- Brian Evans

STRATEGIC MARKETING

Overview

Through placement in one of the existing programs at Heartland, a senior is placed in an internship setting where they can demonstrate competency in job skills. [Generally, these students will have developed these technical skills through involvement in one of the career and technical education programs at Heartland Career Center, their home high school, or through their extensive study in another program at their high school]. The goal in this program is to provide the student with a work experience that is not generally available to the high school student. While no obligation to employ the student following high school exists, often the student can secure full-time employment following graduation. The student will work a minimum of 15 hours per week on school weeks. All state and federal labor laws will be followed. Working beyond the 15 hour minimum is allowed within labor law restrictions as long as the student is able to maintain acceptable grades in all courses they are taking at their home school. All students will report to Heartland Career Center for the related classroom instruction one afternoon per week. Prospective students should submit an application in early spring. Teacher recommendations will be requested and a personal interview scheduled. By mid-May students will be notified of their acceptance into the program and interviewed by the instructor. Placement will begin in the Fall at the start of the school year.

 

 

Learning Objectives: 

 

  • Evaluate characteristics, personal traits of an entrepreneur as well as an understanding of concepts of organizational structures within the
    development of a new business venture.

  • Apply principles of economics in order to evaluate market forces affecting new business ventures.

  • Apply theories of market analysis and consumer research to recognize entrepreneurial opportunities.

  • Utilize market information and consumer behavior to generate innovative ideas for a new business venture.

  • Apply basic principles of business finance and accounting to develop a sound financial structure for a new business venture.

  • Integrate concepts of management, product development, and marketing to propel business strategies into a viable business venture.

  • Understand basic principles of market segmentation and how to apply them to multiple areas of a new business venture.

  • Understand the basic core principles and information to write a viable business plan.

 

Additional Supplies:

 

Valid Driver’s License

Reliable Transportation

Meet Applicable Employment Laws

           

Credits & Certifications:​

 

Vincennes Dual Credit

S.R.I. Honeywell Program
  • Length of Program: One or two years (Soph., Juniors, Seniors)

  • Credits Recommended: 3 per year

  • Approximated Material Costs: None noted at this time.

  • Club/Organization: None noted at this time.

  • Certificates: None noted at this time.

  • Dual Credits: None noted at this time.

S.R.I. Transition Program
  • Length of Program: One year (Seniors only)

  • Credits Recommended: 3 per semester/2 per trimester

  • Approximated Material Costs: None noted at this time.

  • Club/Organization: None noted at this time.

  • Certificates: None noted at this time.

  • Dual Credits: None noted at this time.